WHAT THE HELLS? THANKS FOR ASKING. Hells is the lovechild of our two favourite German beer styles - Helles and Pilsner. Clean, crisp and dry, it’s the beer we always wanted to drink and the reason we started our brewery. We hope you agree. Clean and refreshing with a dry hop finish. taste the great depth of flavour that comes from the long, slow maturation in tank. This is how a great lager should taste.